HOTRISSA is a premium harissa-based hot sauce making its market debut in Salt Lake City, Utah, through a strategic partnership with an emerging local business. This project showcases a cohesive visual identity, featuring a minimalist forest-green and gold-leaf label designed to bridge traditional North African flavors with modern gourmet heat. The accompanying portfolio photography utilizes a dramatic, low-key aesthetic with deep crimson tones and rich textures to elevate the product for a luxury e-commerce experience. By integrating lifestyle elements like grilled chicken and fresh coriander, the branding captures a sensory dining narrative that positions HotRissa as a sophisticated must-have for the mountain west’s artisanal food scene.
Belkabir sweets
This project features a comprehensive branding and product photography suite for Belkabir Sweets during their highly anticipated seasonal launch. Centered on the authentic artistry of Moroccan confectionery, the creative direction pairs traditional heritage with a modern, high-end aesthetic. Through dramatic, atmospheric lighting and meticulous food styling, the photography highlights the intricate textures of signature offerings like honey-glazed Chbakia. This partnership focuses on elevating the brand's visual storytelling, capturing the vibrant soul of Moroccan sweets for a global market.
A vibrant, high-contrast visual identity and custom-built web platform designed to simplify the travel experience for modern families. This project pairs playful, sun-drenched aesthetics with clean, minimalist design to position the brand as the go-to companion for stress-free vacations. From the initial logo suite to a seamless, user-centric website, the creative direction focuses on intuitive navigation and bold storytelling to capture the spirit of effortless travel
Infinite Agentic AI | Full Brand & Digital Ecosystem This project defines the visual and digital identity for Infinite Agentic AI, a pioneer in autonomous intelligence. Centered on a sleek, minimalist aesthetic, the branding utilizes a high-contrast, professional palette to evoke precision and limitless potential. The project features a custom-engineered website designed for high-performance user experiences, bridging the gap between complex AI architecture and intuitive, human-centric design. This partnership focuses on positioning the brand as a leader in the next generation of automated operations.
